Privacy Policy

All Pro Shade Concepts, LLC (“All Pro,” “All Pro Shade Concepts,” “Company,” “we,” “our,” or “us”) respects your privacy.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit the All Pro Shade Concepts website, request an estimate, schedule a consultation, submit a form, upload project photos, communicate with us, purchase products or services, or otherwise interact with us.

This Privacy Policy applies to the All Pro Shade Concepts website, related pages and subdomains, online forms, and other online services operated by All Pro Shade Concepts.

By using our website or providing information to us, you acknowledge that you have read this Privacy Policy. This acknowledgment does not constitute consent to advertising, tracking, or other processing where applicable law requires separate consent.


1. Notice at Collection

Depending on how you interact with us, we may collect the following categories of personal information.

CategoryExamplesPurposes
IdentifiersName, email address, phone number, mailing address, service address, ZIP code, IP address, online identifiers, cookie identifiers, browser identifiers, device identifiersResponding to inquiries, providing estimates, scheduling appointments, customer service, website operation, security, marketing, recordkeeping
Customer and project informationContact information, appointment details, project information, installation information, service records, warranty informationProviding products and services, installations, repairs, warranties, customer support, scheduling, recordkeeping
Commercial informationProducts or services requested, estimate details, orders, invoices, payment status, purchase history, service history, product interests and preferencesProcessing requests, managing projects, fulfilling purchases, customer support, business records
Internet or electronic network activityPages viewed, referring URL, links clicked, browser type, operating system, device type, website interactions, advertising interactions, cookie data, analytics events, conversion eventsWebsite functionality, analytics, performance measurement, security, advertising measurement, marketing and remarketing subject to privacy choices
Geolocation-related informationApproximate location inferred from IP address and service address provided by youDetermining service area, routing inquiries, regional privacy settings, analytics, scheduling
Audio, electronic, visual, or similar informationProject photos, form messages, emails, voicemails, and call recordings if used and appropriately disclosedEvaluating projects, preparing estimates, customer support, providing services, recordkeeping
Inferences and preferencesProduct interests, project preferences, marketing interests, or general preferences inferred from inquiries and website activityCustomer service, recommendations, advertising, marketing, website improvement
Identity-resolution informationInformation supplied or associated by third-party identity-resolution or visitor-identification services, which may include email address, phone number, online identifiers, device information, or information associated with website activityLead identification, customer outreach, advertising, marketing, audience creation, advertising measurement, subject to applicable privacy choices
Sensitive personal informationWe do not intentionally request sensitive personal information through our website unless reasonably necessary for a legitimate business purposeProviding requested services, legal compliance, security, or another disclosed and permitted purpose

We collect personal information for purposes including responding to inquiries, providing estimates and services, scheduling appointments, operating and improving our website, maintaining business records, communicating with customers, providing customer support, maintaining security, measuring advertising effectiveness, and conducting advertising and marketing where permitted by law and consistent with applicable privacy choices.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required or permitted by law, contract, warranty, accounting, tax, insurance, security, dispute-resolution, or other legitimate business requirements.

We do not sell personal information for money. However, privacy laws in some jurisdictions define “sale,” “sharing,” or “targeted advertising” broadly. Certain disclosures of online identifiers, device information, browsing activity, advertising information, or similar data to advertising, measurement, identity-resolution, or marketing providers may fall within those definitions.

You may manage applicable privacy choices using our cookie banner, cookie or privacy-preferences control, browser-based privacy signals where recognized, or the methods described in this Privacy Policy.


2. Personal Information We Collect

Information You Provide Directly

We may collect information that you voluntarily provide when you:

  • Request a free estimate;
  • Submit a contact or quote form;
  • Schedule a consultation, measurement, or appointment;
  • Upload property or project photos;
  • Contact us by phone, email, text message, or another communication method;
  • Request an installation, repair, service, warranty, or maintenance visit;
  • Purchase products or services;
  • Request financing information;
  • Submit a review, question, comment, or other communication;
  • Otherwise interact with All Pro.

This information may include:

  • First and last name;
  • Email address;
  • Telephone number;
  • Service or property address;
  • ZIP code;
  • Product interests;
  • Project details;
  • Uploaded property or project photos;
  • Preferred appointment dates and times;
  • Communication preferences;
  • How you heard about us;
  • Purchase, warranty, or service information;
  • Other information you choose to provide.

Information Collected Automatically

When you visit our website, we and service providers acting on our behalf may automatically collect information such as:

  • IP address;
  • Browser type and version;
  • Operating system;
  • Device type;
  • Referring website or URL;
  • Pages viewed;
  • Links or buttons clicked;
  • Date and time of visits;
  • Approximate geographic location inferred from IP address;
  • Cookie identifiers;
  • Browser or device identifiers;
  • Advertising identifiers;
  • Analytics events;
  • Conversion events;
  • Interactions with forms and website elements;
  • Advertising campaign information;
  • Information about how you arrived at and used our website.

We may collect this information using cookies, pixels, tags, scripts, web beacons, local storage, server logs, tag-management systems, and similar technologies.

Information Obtained From Third Parties

We may receive information from third parties, including:

  • Website hosting providers;
  • Website developers and maintenance providers;
  • Advertising and marketing platforms;
  • Analytics providers;
  • Identity-resolution and visitor-identification providers;
  • Customer relationship management systems;
  • Form and lead-management providers;
  • Scheduling providers;
  • Phone, email, and SMS providers;
  • Review platforms;
  • Social media platforms;
  • Product manufacturers and suppliers;
  • Referral sources;
  • Advertising partners;
  • Publicly available sources;
  • Other service providers assisting with our business operations.

3. Visitor Identification and Identity Resolution

Where permitted by applicable law and subject to applicable consent and privacy choices, we may use third-party visitor-identification and identity-resolution technologies, including services such as Axtion, to help us understand and identify website visitors.

These technologies may process information such as:

  • IP address;
  • Browser or device information;
  • Online identifiers;
  • Website pages visited;
  • Referral information;
  • Advertising or campaign information;
  • Approximate geographic location;
  • Website interactions.

An identity-resolution provider may compare or associate this information with information available through its own systems or third-party data sources and may provide or associate contact information, such as an email address or phone number, with a visitor even when the visitor has not submitted that information directly through an All Pro form.

We may use information obtained through identity-resolution services to:

  • Identify prospective customers;
  • Measure advertising performance;
  • Understand marketing effectiveness;
  • Build or manage marketing audiences;
  • Conduct remarketing or advertising;
  • Communicate with prospective customers where permitted by applicable law;
  • Improve our lead-management and marketing processes.

We configure these technologies to respect applicable consent requirements and privacy choices.

Visitors may manage applicable advertising and tracking choices through our cookie or privacy-preferences controls and other mechanisms described in this Privacy Policy.


4. How We Use Personal Information

We may use personal information to:

  • Respond to inquiries and quote requests;
  • Provide estimates and consultations;
  • Determine whether a project is within our service area;
  • Schedule consultations, measurements, inspections, installations, repairs, and service visits;
  • Evaluate project requirements;
  • Recommend products or solutions;
  • Prepare proposals, estimates, contracts, and project documents;
  • Process orders, payments, deposits, and service requests;
  • Provide installation, repair, warranty, and customer-support services;
  • Communicate regarding appointments, projects, products, warranties, or services;
  • Maintain customer and project records;
  • Maintain accounting, tax, insurance, warranty, and legal records;
  • Operate and maintain our website;
  • Secure and troubleshoot our website;
  • Analyze website usage and performance;
  • Measure advertising and conversion activity;
  • Identify prospective leads;
  • Conduct advertising, marketing, retargeting, or remarketing, subject to applicable privacy choices;
  • Measure the effectiveness of advertising campaigns;
  • Prevent fraud, misuse, and security incidents;
  • Comply with legal requirements;
  • Establish, exercise, or defend legal claims;
  • Complete a business transaction such as a merger, acquisition, or sale;
  • Fulfill another purpose disclosed to you when information is collected;
  • Use information for another purpose with your permission.

5. Cookies, Pixels, Advertising and Tracking Technologies

Our website uses or may use cookies, pixels, tags, scripts, beacons, local storage, server logs, and similar technologies.

These technologies may be installed directly on our website or through:

  • Tag-management systems;
  • Website plugins;
  • Analytics platforms;
  • Advertising platforms;
  • Consent-management systems;
  • Service providers acting on our behalf.

They may be used for:

  • Essential website operation;
  • Website security;
  • Fraud prevention;
  • Remembering settings and preferences;
  • Measuring website traffic;
  • Understanding website usage;
  • Measuring form submissions and quote requests;
  • Measuring telephone or online conversions;
  • Advertising attribution;
  • Measuring advertising effectiveness;
  • Retargeting or remarketing;
  • Audience creation;
  • Visitor identification;
  • Limiting repeated advertisements;
  • Website debugging and performance improvement.

Depending on our current website configuration, these technologies may involve providers including:

  • Google, including Google Analytics, Google Ads, Google Tag Manager, conversion measurement, remarketing, and related measurement technologies;
  • Meta/Facebook, including Meta Pixel, Meta Events, advertising measurement, conversion tracking, and related technologies;
  • Axtion, for visitor identification and identity resolution;
  • Tegna and/or TVSquared, or related technologies, for advertising and media measurement;
  • iHeart and/or Veritone, or related technologies, for advertising attribution and measurement;
  • CookieScript, for cookie, privacy-choice, and consent management;
  • Other advertising, analytics, conversion-measurement, call-tracking, marketing, CRM, lead-management, email, SMS, or similar providers that we may use from time to time.

We may add, remove, replace, rename, disable, or change technologies and providers as our business and marketing systems change.

Regional Consent and Privacy Settings

Our website may use different privacy defaults depending on a visitor’s approximate geographic location and applicable legal requirements.

In some locations, certain non-essential advertising, analytics, identity-resolution, or marketing technologies may remain blocked unless or until the visitor affirmatively allows them.

In other locations, certain technologies may operate by default while the visitor is given the ability to decline, opt out, or change preferences.

The privacy controls presented to you may therefore vary based on your location, applicable law, or browser privacy signals.

You may review or change applicable cookie and tracking choices using the cookie/privacy icon, banner, or privacy-preferences control available on our website.


6. Estimate Forms and Uploaded Property Photos

When you submit a free-estimate, contact, appointment, service, warranty, consultation, or similar form, we may collect:

  • Name;
  • Email address;
  • Telephone number;
  • Service address;
  • ZIP code;
  • Product interests;
  • Project information;
  • Uploaded property or project photos;
  • Preferred contact or appointment details;
  • How you heard about us;
  • Other information you voluntarily submit.

We use this information to respond to your request, determine whether your property is within our service area, evaluate your project, provide recommendations, prepare estimates, schedule appointments, provide products or services, support warranty or service requests, and maintain business records.

Uploaded photos may contain images of your home, patio, windows, doors, outdoor areas, landscaping, structures, or other project-related details.

Please avoid uploading photos containing:

  • People who do not need to appear in the photo;
  • Identification documents;
  • Financial information;
  • License plates;
  • Medical information;
  • Other sensitive information unrelated to your project.

We may disclose submitted information and photos to service providers helping us operate our website, store information, manage leads, schedule appointments, communicate with customers, or perform requested services.

We do not sell uploaded project photos for money.

We do not intentionally configure advertising or analytics tags to collect the contents of estimate-form fields or uploaded project photos. We periodically review our website forms and tracking configurations to reduce the risk that form-field contents or uploaded materials are transmitted to advertising platforms without appropriate authorization.


7. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

RecipientExamples and Purposes
Service providers and contractorsWebsite hosting, development, form systems, CRM providers, scheduling systems, email, telephone/SMS, storage, IT, security, and customer-support providers
Advertising, analytics and measurement providersSearch engines, social-media platforms, advertising networks, conversion-measurement providers, remarketing platforms, attribution providers
Identity-resolution providersProviders that help associate website activity or online identifiers with prospective customer information
Consent and privacy-management providersServices used to display privacy controls, manage cookie choices, or record consent preferences
Product manufacturers and suppliersShade, awning, motor, fabric, hardware, control, and component manufacturers or suppliers when necessary to fulfill orders, service, or warranty obligations
Payment and business-operation providersPayment processors, accounting providers, customer-service systems, insurers, and file-storage providers
Professional advisorsAttorneys, accountants, insurers, consultants, and other professional advisors
Government and legal authoritiesCourts, regulators, law enforcement, licensing authorities, or other governmental bodies where required or permitted by law
Business transaction partiesPotential or actual buyers, successors, lenders, advisors, or other parties involved in a merger, sale, acquisition, restructuring, financing, or similar transaction

We may also disclose information:

  • At your direction;
  • With your consent;
  • To fulfill a transaction or service you requested;
  • To protect our rights or security;
  • When required or permitted by law.

8. Sale, Sharing, Targeted Advertising and Your Privacy Choices

We do not sell personal information for money.

However, privacy laws may define “sale,” “sharing,” or “targeted advertising” broadly.

Our use of advertising platforms, social-media pixels, identity-resolution technology, conversion tracking, retargeting, remarketing, or similar technologies may involve disclosures of information such as:

  • IP address;
  • Cookie identifiers;
  • Device or browser identifiers;
  • Advertising identifiers;
  • Website activity;
  • Pages viewed;
  • Referral information;
  • Conversion information;
  • Approximate location;
  • Other internet or electronic-network activity.

Depending on applicable law, some of these disclosures may be considered a sale, sharing, or processing for targeted advertising.

Where applicable, you may manage or opt out of these activities by:

  • Using our cookie banner;
  • Using the cookie/privacy-preferences icon or control on our website;
  • Selecting available reject or opt-out options;
  • Enabling a legally recognized universal opt-out preference signal such as Global Privacy Control;
  • Adjusting browser or device settings;
  • Contacting us through the methods listed below.

After a valid opt-out, we will take reasonable steps to stop processing covered by the request for the applicable browser, device, or consumer, subject to applicable law and reasonable technical limitations.


9. Global Privacy Control and Universal Opt-Out Signals

Global Privacy Control (“GPC”) is a browser-based privacy signal that communicates a user’s preference to opt out of certain uses or disclosures of personal information.

Where required by applicable law, we treat a valid GPC or other legally recognized universal opt-out signal as a request to opt out of covered sale, sharing, or targeted advertising for the browser or device transmitting the signal.

Because these signals generally operate at the browser or device level, you may need to enable them separately on each browser and device you use.

If you believe a legally recognized opt-out signal was not honored, please contact us using the information below.


10. Do Not Track and Cross-Site Tracking

Some browsers offer a legacy Do Not Track (“DNT”) signal.

There is not currently a uniform industry standard governing DNT signals, and our website does not currently respond to the legacy DNT signal unless required by applicable law.

We do respond to legally recognized browser-based opt-out preference signals, such as Global Privacy Control, where required by applicable law.

When permitted by applicable privacy settings, third-party advertising, analytics, identity-resolution, social-media, and measurement providers may collect information about your activity over time and across websites, devices, or online services.

These activities may be used for advertising measurement, audience creation, targeted advertising, identity resolution, retargeting, or related purposes.

You may use the privacy controls described in this Privacy Policy to manage applicable choices.


11. Your Privacy Rights

Depending on where you live and which privacy laws apply to All Pro and your information, you may have rights that include the ability to:

  • Confirm whether we process your personal information;
  • Know what categories of personal information we collect;
  • Access personal information we maintain about you;
  • Obtain a copy of certain personal information;
  • Correct inaccurate personal information;
  • Request deletion of personal information;
  • Opt out of the sale of personal information;
  • Opt out of sharing for targeted or cross-context behavioral advertising;
  • Opt out of targeted advertising;
  • Opt out of certain profiling;
  • Limit certain uses or disclosures of sensitive personal information where applicable;
  • Obtain information regarding the categories of third parties to whom information is disclosed;
  • Request a list of specific third parties that received personal information where applicable law provides that right;
  • Use an authorized agent where permitted by law;
  • Appeal certain decisions concerning a privacy-rights request;
  • Exercise privacy rights without unlawful discrimination or retaliation.

Submitting a Privacy Request

You may submit a request by:

  • Using our Contact Us form and stating that the message concerns a privacy request; or
  • Calling us at (623) 204-1476.

Please clearly describe the privacy right you wish to exercise.

We may request information reasonably necessary to verify your identity, such as your name, email address, phone number, service address, or information regarding your previous interactions with All Pro.

We will use verification information only as reasonably necessary to process the request.

Authorized Agents

Where applicable law permits an authorized agent to make a request on your behalf, we may request reasonable proof that the agent has authority to act for you.

We may also ask you to verify your identity directly where permitted by law.

Appeals

If we deny a privacy-rights request and applicable law gives you a right to appeal, you may appeal the decision using the same contact methods above.

Please state clearly:

“Privacy Rights Appeal”

and describe the request and decision you are appealing.

We will review and respond to the appeal within the period required by applicable law. If applicable law requires it, we will also provide information regarding how you may submit a complaint to the appropriate state regulator.


12. California Privacy Notice

This section applies to California residents to the extent California privacy laws apply to All Pro and the relevant processing activity.

Categories of Personal Information

During the preceding 12 months, we may have collected the categories of information described in Section 1 of this Privacy Policy.

Sources of Personal Information

Sources may include:

  • You directly;
  • Your browser or device;
  • Website cookies and tracking technologies;
  • Advertising and analytics platforms;
  • Identity-resolution providers;
  • Service providers;
  • Vendors and business partners;
  • Communication systems;
  • Referral sources;
  • Publicly available sources where applicable.

Business and Commercial Purposes

We may use personal information for the purposes described in Section 4.

Disclosure to Third Parties

We may disclose personal information to the categories of recipients described in Section 7.

Sale and Sharing

We do not sell personal information for money.

Certain disclosures of online identifiers, cookie information, device information, internet activity, advertising information, or similar information to advertising, social-media, identity-resolution, analytics, or measurement providers may constitute a “sale” or “sharing” under California law depending on the circumstances and applicable law.

Where required, California consumers may opt out through our privacy-preferences controls, a legally recognized opt-out preference signal such as GPC, or another method described in this Privacy Policy.

Sensitive Personal Information

We do not intentionally use or disclose sensitive personal information for purposes requiring a right to limit under California law unless we provide the applicable notice and choice required by law.

Please do not submit sensitive personal information through our website unless we specifically request it for a legitimate and disclosed purpose.

Notice at Collection

The information in this Privacy Policy, together with privacy notices and privacy controls presented on our website, is intended to describe the categories of personal information we collect and the purposes for which we collect and use that information.

Non-Discrimination

We will not unlawfully discriminate against a consumer for exercising a privacy right.


13. Texas Privacy Rights

If the Texas Data Privacy and Security Act or another applicable Texas privacy law applies to All Pro and your information, Texas residents may have rights including:

  • Confirming whether we process personal data;
  • Accessing personal data;
  • Correcting inaccuracies;
  • Deleting personal data;
  • Obtaining a portable copy of certain personal data;
  • Opting out of targeted advertising;
  • Opting out of the sale of personal data;
  • Opting out of certain profiling;
  • Appealing a decision concerning a privacy request.

Texas residents may exercise applicable rights using the methods described in Section 11.


14. Oregon Privacy Rights

If the Oregon Consumer Privacy Act or another applicable Oregon privacy law applies to All Pro and your information, Oregon residents may have rights including:

  • Confirming whether we process personal data;
  • Accessing personal data;
  • Correcting inaccurate personal data;
  • Deleting personal data;
  • Obtaining a copy of personal data;
  • Opting out of targeted advertising;
  • Opting out of the sale of personal data;
  • Opting out of certain profiling;
  • Using a qualifying universal opt-out mechanism;
  • Requesting a list of specific third parties that received personal data where provided by applicable law;
  • Appealing a decision concerning a privacy request.

Oregon residents may exercise applicable rights using the methods described in Section 11.


15. Retention of Personal Information

We retain personal information for only as long as reasonably necessary for the purposes for which it was collected or for another purpose permitted by law.

Factors we consider in determining retention periods include:

  • The nature of the information;
  • The reason the information was collected;
  • Whether a customer or prospective-customer relationship remains active;
  • Warranty and service requirements;
  • Contract requirements;
  • Accounting and tax requirements;
  • Insurance obligations;
  • Legal and regulatory requirements;
  • Security and fraud-prevention requirements;
  • Dispute-resolution requirements;
  • Applicable consent or opt-out preferences;
  • Platform or provider retention settings.

General retention criteria include:

InformationRetention Criteria
Website analytics and advertising dataAccording to applicable platform settings, business measurement needs, consent or opt-out status, and legal requirements
Cookie and consent recordsAs reasonably necessary to honor preferences and demonstrate compliance
Identity-resolution and marketing dataAs reasonably necessary for legitimate marketing or lead-management purposes, subject to applicable privacy choices and provider retention requirements
Estimate and lead informationAs reasonably necessary to respond to the inquiry, manage the prospective-customer relationship, maintain business records, and comply with legal obligations
Customer and project recordsFor the customer relationship and as necessary for warranties, service, accounting, insurance, tax, legal, and recordkeeping purposes
Uploaded project photosAs necessary to evaluate, perform, document, service, or support the applicable project
CommunicationsAs necessary for customer service, project administration, business records, disputes, and legal compliance
Privacy requests and appealsAs reasonably necessary to respond to requests, honor privacy choices, and maintain compliance records
Legal, accounting, tax, insurance and compliance recordsFor applicable legally required or commercially reasonable retention periods

We may retain deidentified or aggregated information where permitted by law.


16. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or loss.

However, no website, internet transmission, electronic communication, or data-storage system can be guaranteed to be completely secure.

Please use caution when submitting information online and avoid providing information that is unnecessary for your project.


17. Children’s and Teen Privacy

Our website and services are intended primarily for adults, homeowners, property owners, businesses, property managers, and authorized property representatives.

We do not knowingly collect personal information from children under 13 through our website without appropriate authorization where required.

Where prohibited by applicable law, we do not knowingly sell personal information of individuals under 16 or knowingly use such information for targeted advertising or profiling prohibited by law.

If you believe a child has provided personal information to us inappropriately, please contact us so we can investigate and take appropriate action.


18. Third-Party Websites and Services

Our website may contain links to third-party websites or services such as:

  • Social-media platforms;
  • Review websites;
  • Product manufacturers;
  • Financing providers;
  • Map services;
  • Video platforms;
  • Other websites or resources.

We do not control the privacy, security, or information practices of independent third parties.

When you leave our website or interact directly with a third-party service, that third party’s privacy policy and terms may apply.

We encourage you to review those policies before providing personal information.


19. Text Messages, Telephone Calls and Email Communications

When you provide your telephone number or email address, we may contact you regarding:

  • Your inquiry;
  • An estimate request;
  • An appointment;
  • A project;
  • Installation or service;
  • Warranty matters;
  • Customer support;
  • Products or services;
  • Related marketing where permitted by law.

Message and data rates may apply to text messages.

You may opt out of marketing emails using the unsubscribe mechanism provided in the message.

You may opt out of marketing text messages using the instructions provided in the message where applicable.

Opting out of marketing communications does not necessarily prevent us from sending transactional, service-related, warranty, security, or other non-marketing communications permitted by law.


20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our business practices;
  • Changes in the technologies we use;
  • Changes in our service providers;
  • Changes in our advertising or analytics practices;
  • Changes in applicable laws or regulations;
  • Other operational or legal developments.

When we update this Privacy Policy, we will post the revised version on our website and update the Last Updated date at the top.

Where required by applicable law, we may provide additional notice regarding material changes.

We encourage you to review this Privacy Policy periodically.


21. Contact Us

If you have questions about this Privacy Policy, wish to exercise a privacy right, or believe a privacy preference was not honored, please contact:

All Pro Shade Concepts, LLC

Phone: (623) 204-1476

Online: Use the Contact Us form on the All Pro Shade Concepts website.

For a privacy-rights request, please identify your request as:

Privacy Request

For an appeal of a privacy decision, please identify your request as:

Privacy Rights Appeal